Online Order Fulfillment

Order fulfillment is the process of receiving, packaging, shipping, and delivering a product to the customer. The fulfillment also covers exchange and returns processing.

In simple words, fulfillment of any order happens when the interaction between the business and the customer gets closed for the ordered product.

Order fulfillment is often measured based on the time it takes to complete an order completely — which can also be considered one of the essential order fulfillment metrics.

In this era where one-day and two-day delivery models are winning, brainstorming around your order fulfillment strategy is imperative.

A digital commerce business can build its dedicated order fulfillment service or rely on a third-party fulfillment provider to complete the order fulfillment steps.