A marketing agency assists its clients in various areas of marketing in order to help them achieve their business goals. In general, marketing agencies perform three types of functions:
Establishing marketing opportunities that are aligned with the company’s objectives
Executing marketing strategies and tactics
Measuring and analyzing the performance of marketing strategies and tactics. As soon as they’ve completed those steps, they’ll reevaluate your business goals, then do it all over again – lathering, rinsing, and repeating to drive your business forward strategically.